Building Capacity for Nonprofits
Service: Community Outreach
The more visibility a nonprofit has, the more resources it will attract and the
more community support it will win. How does a nonprofit meet this challenge? Community
Outreach is the answer. It is appealing to many nonprofits because it can have
a strong impact on public awareness at a much lower cost than traditional advertising.
TEA helps nonprofit groups develop realistic public relations plans that enhance
their image in the community, translating into more resources
to support the organization’s mission.
Featured Client: West Virginia Alliance for Sustainable Families – Earned Income
Tax Credit (EITC) Outreach
- Embraced leadership role in developing a statewide EITC outreach campaign.
- Established seven EITC coalitions to encourage regional leadership and grassroots
outreach.
- Partnered with WV DHHR to strengthen statewide leadership and secure funding support.
- Supported IRS in efforts to establish free tax preparation sites throughout the
state.
- Engaged First Lady Gayle Manchin as West Virginia’s EITC Champion.
- Efforts resulted in a 44% increase in EITC dollars returned to families and our
state’s economy by way of free tax preparation.
Featured Client: West Virginia KIDS COUNT Fund
- Developed an Early Child Development outreach work plan to mobilize support for
the West Virginia Kids First Act.
- Implemented a grassroots/grasstops campaign to contact and gain support of elected
officials.
- Developed an op-ed campaign for advocates and opinion leaders.
- Managed press conferences.
- Pitched feature stories to media outlets.